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How Local Businesses Can Use Nextdoor to Connect With Neighbors
A resident in suburban Columbus posts on Nextdoor asking for a reliable handyman. Within an hour, a dozen neighbors reply with names. One small…
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Articles to help you hire well and get more from local businesses.
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How Independent Stylists in Salon Suites Can Set Up Their Online Listings
A hair colorist in Austin leaves a traditional salon to rent her own suite in a building with 30 independent beauty professionals. Her clients…
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What Shows Up When Customers Search Your Business Name, and How to Improve It
A process serving company in Sacramento learns from a new client that searching its name brings up an old address on a directory, a…
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How Small Business Owners Can Read Their Marketing Agency’s Monthly Report
A landscaping company owner in Kansas City receives a 20-page report from his marketing agency every month. It shows impressions, rankings, and colorful charts…
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Local Services Ads for Roofing Companies: How They Fit With Organic Visibility
A roofing contractor in Oklahoma City sees competitors appearing at the very top of search results with a Google Guaranteed badge, above the map…
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